Client Project - Design and Conceptual Ideas

In this project the main concern for the client is the content of the website, rather than the way it looks. Therefore the design has to be fairly simple so that it does not distract away from the information. It will also have a modern clean feel to it, conforming to current design trends. One thing the client has specified is the colour scheme, which is to be red and white. This will match the current branding of the business, as these are the colours of the logo and also the actual car used for driving lessons. A conceptual idea of the client’s is to have the whole website contained within a picture of a car, with the content being in the windscreen area. From a designer’s point of view, I think this could be a bit tacky if not executed correctly. The image of the car would have to be very slick, perhaps using vector graphics, in order to conform to modern web design trends. This is an idea that will have to be experimented with to see if it is viable.

A set of four Flash banners will also be created, to be used for advertising seasonal offers. At the moment the idea is to have one for each for spring, summer, autumn and winter with animations playing that match each season. The possibility of making these banners interactive is also being considered.

Design Inspiration -

Frog CMS website – Simple, clean design that doesn’t take away from the information the website is providing. Important points of focus are emphasised.

Infinitum website – This site uses minimalist design with a big emphasis on images. Using the bare minimum amount of text, just the important information is given.

SurfHer Party website – This design shows something a bit more quirky executed very professionally. The site is designed to look like a surf shack, to match the subject of the website. This could be inspiration for my client’s idea of making her website into a car layout.

The Many Faces of… - I really like the large image based header used in this design. This kind of header could be used for the Petal website to feature a large illustration of the business’s car, rather than making the whole layout into the car.