Thursday, 13 January 2011

More Driving Schools...

Still scouting out the current environment of driving school websites...

Ignition Driver Training - This website isn't incredibly bad, but it has the feel of a template that someone has just slapped all their own information on. The cheesy stock images only add to this, as well as the 'sidebar' containing only one link that directs to an empty page. You can clearly tell the website has not been specifically designed for this company, and so it feels kind of disconnected. I want the website for my client to feel as if it's part of a brand, so people will see the site and immediately know it's connected to that car they see driving around.

Brakethru School of Motoring - As soon as this website loads up an annoying woman pops up in the corner congratulating you on finding them. Most people find websites that play sound at them automatically rather annoying, and this is no exception! Generally it's not a bad website, but the way they're displaying content is letting them down. The varied fonts and text colours look confusing and amateur, like someone designing a poster for a church fayre in Microsoft word. There's also a couple of flashing images, which is kind of unnecessary.

Dr L Test School of Motoring - This is another website with an annoying person popping up to talk to you! This time it's a little man, and you get the option to play the video rather than it just starting up by itself. However, what he says is in to way specific to the company. He doesn't mention the company name, or anything about driving lessons, but tells the user to give them a call or email, without telling the number or address. It's clearly just a generic message you can buy from a company and stick on your website. I don't feel as if it adds anything to the site, and imagine that the 'play video' button doesn't even get pressed very often. The design of the website is not very attractive, and has an impersonal feel gained through the use of generic stock images and buttons.
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