Tuesday 11 January 2011

Client Project - Rationale


The client is looking to have her current website (above) redesigned to better suit her needs. It is felt that the existing design is too obtrusive and so it will be condensed to a reasonable size, allowing it to appear on common screen resolutions with no negative effects. The number of pages of the website will also be reconsidered, as some of the current content is unnecessary.

The main priority of the business is to advertise the services being sold, and so this will take precedence before any other content on the website. However, the client does not want just a source of plain information and so the possibility of adding some interactivity is being considered.

An important requirement for the website is to allow the client to make simple updates herself. This is especially important when considering things like price changes. Her current website does not allow her to do this and she has to contact her administrator every time a change is needed. I will incorporate a simple ready-made Content Management System (CMS) to allow the client to do this herself.

Search Engine Optimisation (SEO) is a big priority, and at the moment my client feels her website is not being found easily enough. I will utilise SEO techniques to allow users to find the site easily. Alongside this I will employ analytics software to allow the client to see how the website is being found.
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