I've decided to make the logo and header area quite prominent, as it will be the first way for the user to make the connection between the website and the Petal car they've seen driving around. Large headers are also on trend with web design at the moment, as are horizontal navigations, which I personally prefer anyway.
I did play around with the idea of a vertical navigation but found the results were not quite what I wanted. Vertical navigation is actually being considered an out of date method nowadays, as explained over at Smashing Magazine in this interesting article. This was written around a year ago, and looking at popular websites at the moment, you can see that vertical navigation is not a very common feature.
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