After submitting my proposal before Christmas, I have now realised I never actually made any updates on here about it (probably due to PRP-induced panic). So in the next few posts is an overview of what I'm going to be doing in this project.
My Client
The client for this project is Peta Aston at the Petal School of Motoring, a driving school based in Nottinghamshire. Peta has owned her business since 2003 and it has a good reputation, with a very high pass rate.
Peta makes use of two selling points when advertising her business; her car and the fact that she is a female instructor. A lot of people feel more comfortable with a female instructor and so she takes advantage of this selling point. The car used for her lessons is a Fiat Panda, which is not used by any other driving schools in the area. Being unique, it is a big selling point for the business. This car with its colour and decoration has also allowed the business to establish a recognisable brand within the area.
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