I'm not feeling to great at the moment so apologies if this isn't very coherent!
This is the current logo for The Petal School of Motoring website -
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It's based around that fact that the owner is named Peta, and by adding the l-plate on the end it makes Petal, which is how the company got its name originally. It's a nice idea and the client wants the logo to remain this way, though I will be giving it a bit of a redesign.
Idea 1 - Pretty basic, just a change of font really. The l-plate is intentionally covering the text to give the impression it's just been slapped over the top.
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Idea 2 - More decorative than the previous idea, though I'm not sure about the font. I've used floral brushes to give a feminine feel.
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Idea 3 - As above only with a serif font used. Still not sure though!
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Idea 4 - A layering effect is used here with a textured background. Might play around with this a bit more. Maybe giving it a sketchier feel?
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More to follow...
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