Tuesday, 11 January 2011

Mob (a near-future science fiction story) by Tom Scott

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This presentation, given by Tom Scott at Ignite London 2, tells the fictional story of a flash mob gone wrong. Watch it!

Simulated Client Project

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Just realised that the previous link I gave for my piracy project is no longer working. Crappy free webhosts randomly deleting content...

It can be accessed here http://maeda.ads.ntu.ac.uk/~n0237873/piracy/ but only from within the university network.

Client Project - Design and Conceptual Ideas

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In this project the main concern for the client is the content of the website, rather than the way it looks. Therefore the design has to be fairly simple so that it does not distract away from the information. It will also have a modern clean feel to it, conforming to current design trends. One thing the client has specified is the colour scheme, which is to be red and white. This will match the current branding of the business, as these are the colours of the logo and also the actual car used for driving lessons. A conceptual idea of the client’s is to have the whole website contained within a picture of a car, with the content being in the windscreen area. From a designer’s point of view, I think this could be a bit tacky if not executed correctly. The image of the car would have to be very slick, perhaps using vector graphics, in order to conform to modern web design trends. This is an idea that will have to be experimented with to see if it is viable.

A set of four Flash banners will also be created, to be used for advertising seasonal offers. At the moment the idea is to have one for each for spring, summer, autumn and winter with animations playing that match each season. The possibility of making these banners interactive is also being considered.

Design Inspiration -

Frog CMS website – Simple, clean design that doesn’t take away from the information the website is providing. Important points of focus are emphasised.
Infinitum website – This site uses minimalist design with a big emphasis on images. Using the bare minimum amount of text, just the important information is given.

SurfHer Party website – This design shows something a bit more quirky executed very professionally. The site is designed to look like a surf shack, to match the subject of the website. This could be inspiration for my client’s idea of making her website into a car layout.

The Many Faces of… - I really like the large image based header used in this design. This kind of header could be used for the Petal website to feature a large illustration of the business’s car, rather than making the whole layout into the car.

Client Project - Rationale

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The client is looking to have her current website (above) redesigned to better suit her needs. It is felt that the existing design is too obtrusive and so it will be condensed to a reasonable size, allowing it to appear on common screen resolutions with no negative effects. The number of pages of the website will also be reconsidered, as some of the current content is unnecessary.

The main priority of the business is to advertise the services being sold, and so this will take precedence before any other content on the website. However, the client does not want just a source of plain information and so the possibility of adding some interactivity is being considered.

An important requirement for the website is to allow the client to make simple updates herself. This is especially important when considering things like price changes. Her current website does not allow her to do this and she has to contact her administrator every time a change is needed. I will incorporate a simple ready-made Content Management System (CMS) to allow the client to do this herself.

Search Engine Optimisation (SEO) is a big priority, and at the moment my client feels her website is not being found easily enough. I will utilise SEO techniques to allow users to find the site easily. Alongside this I will employ analytics software to allow the client to see how the website is being found.

Client Project Progress

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After submitting my proposal before Christmas, I have now realised I never actually made any updates on here about it (probably due to PRP-induced panic). So in the next few posts is an overview of what I'm going to be doing in this project.

My Client

The client for this project is Peta Aston at the Petal School of Motoring, a driving school based in Nottinghamshire. Peta has owned her business since 2003 and it has a good reputation, with a very high pass rate.

Peta makes use of two selling points when advertising her business; her car and the fact that she is a female instructor. A lot of people feel more comfortable with a female instructor and so she takes advantage of this selling point. The car used for her lessons is a Fiat Panda, which is not used by any other driving schools in the area. Being unique, it is a big selling point for the business. This car with its colour and decoration has also allowed the business to establish a recognisable brand within the area.

PRP Progress

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I'm very happy to have my PRP written document submitted and out of the way. I was fairly pleased with how it turned out in the end, though now it's done I keep thinking of other things I could have added to it. Never mind. On to the artefacts now...

I am currently finishing up a survey designed to answer the following questions -
  • How do people use mobile Internet?
  • Do people like using mobile Internet?
  • How often do people use mobile Internet?
  • Mobile or desktop Internet - which is preferred?
  • Using mobile optimized websites or full size websites - which is preferred?
  • What is the general user opinion of mobile internet? Good or bad?

I am also going to look at how people percieve mobile internet, and see if this affects the way they use it. For example if someone is expecting the experience of using mobile web to be difficult, they may be unprepared to try it or give up easily. The focus group held for my next artefact will be more useful for getting results in this area, as I will be able to see directly how people are using mobile internet.

However, something I am wondering about at the moment is the kind of audience that will be participating in my survey. The amount of experience they have with using mobile web could affect their oinions drastically. If someone has had no experience of it whatsoever then the results gained from them may not be very useful to me.

Happy New Year

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Sorry its a bit late.
 
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